Cpm rates in india 2018. Updated june 20 2018. Cpm rates depending on the type of video. Facebook ads cpm rates by country in 2015.
I will be precisely talking about facebook h. Facebooks ad costs have been increasing significantly since 2018 as their ad space has become more limited. Among a number of european asian latin and north america countries the highest cpm rates are in sweden 18 denmark 17 and taiwan 15.
The average page cpm rate in india for the year 2018 will vary from anywhere around usd 2 to usd 10 if we take into account all the aggregate ads on the page while the individual rates will be determined by the metrics as discussed above. Now you may be surprised to see that facebook has the highest cpm of these four major social networks in 2019but it wasnt always this way. Carwale is indias most authentic source of new car pricing and other cars related information.
This is a new policy update which was enforced on 18th february 2018. Download the q1 2018 paid search and paid social ads benchmark report to see results for all the major ad networks. Display ad earnings can be standardized through the cpm metricor more appropriately revenue per thousand impressions rpmthis figure refers to the cost to advertisers which equates to revenue for publishers for 1000 ad impressions.
Youtube cpm rates in india for entertainment niche. It may be higher for premium audience type but the standard rates apply. As rightly said you cant answer the question without knowing the business and the demographics of the target customer.
In q1 2018 advertisers spent on average 280 per thousand impressions cpm and 075 per click cpc. Weve already revealed the fact that youtube advertising costs are tied to content quality. Anyone monetizing a website through display ads wonders at some point how their earnings compare to their peers.
Carwale exists to simplify car buying in india and helps you buy the right car at the right price. Facebook ads rates just like with advertising in general are tied to local economies conditions and the size of a local digital market. Though it is extremely right that the rates are obviously cheaper than the states.
Such countries as moldova ukraine serbia and some others usually have the lowest cpm rates. The cpm rates for entertainment niche is around 1 3 for indian traffic.