Adwords Account Structure Examples

Basic adwords structure account level structure.

Adwords account structure examples. This is the last guide to structuring a google ads formerly known as google adwords account youll ever need. Text remarketing display etc based on thematic groups several types of levers can be utilized at the campaign level including ad scheduling geo targeting budget mobile and ad rotation. For example lets say you sell tennis gear you would want to create a campaign for tennis rackets tennis balls tennis clothing etc.

Heres how to set up your adwords account if you havent already you can also allow a 3rd party to manage your account under an mcc my client center account. To illustrate a best practice for setting up an account structure lets assume that a company wants to track their balance sheet accounts 100000399999 at the account and business unit financial dimension level. This is likely the same as the structure of your website but think about your different services or products offered and structure your account in a similar fashion.

Adwords ppc account structure campaigns each ad type has its own campaign example. This includes your email password billing settings and company information. Building a successful google ads account is a lot like building a house whether youre starting with an empty lot and building from the ground up or renovating an old dump of an account thats falling apart.

Understanding the relationship between these layers of your account will help you organize your ads keywords and ad groups into effective campaigns that target the right audience. At the top of the pyramid is your account. Help people instantly find out more about your products and services.

Improve your return on investment. About your account organization before you create more ads you should understand the three layer design of google ads.