Facebook Audience Network Cpm

The cpm earnings of facebook audience network varies greatly depending upon the targeted traffic.

Facebook audience network cpm. Use the power of facebook targeting to run effective ads on thousands of mobile apps. It looks that the facebook audience network is the cheapest ad placement while instagram ads cost is the highest. As shown in the figure i intercepted an average trend chart of audience networks cpm since 2020.

Heres what we found for cpc cpm and ctr. We can clearly se. It is generally in the range of 50 cents to usd 3.

In q2 2019 we analyzed over 177 million ad impressions and over 2 million clicks for ads in facebooks audience network. The average facebook cpm starts from 920. Your cpm is set too high.

If audience network is low in the waterfall audience and price can misalign with advertiser requirements. In order to generate more income the impression rate needs to be increased. Rewarded video and more for gaming apps.

Facebook audience network cpc cpm ctr for q2 2019 at a glance. Facebook audience network place your facebook ads on mobile apps with audience network. Use our high value formats quality ads and innovative publisher tools to help grow your business while keeping people engaged.

With audience network you can run campaigns across publishers and environments using facebook targeting capabilities ad formats and management tools. Audience network earning model. Audience network is low in the waterfall.

Cpm and rpm rates. Facebook audience network allows publishers to generate revenue based on cost per 1000 impressions cpm. Keep audience network at the top of the waterfall to take full advantage of facebooks network of advertisers.

It is a good network to optimize the mobile traffic for your app. Im glad i can answer this question because with the adcostly tool i can easily get the cpm data of facebooks audience network. Facebook ads cpc in 2020 image source.

Facebook audience network vs admob. The more the advertisers bid for that audience the higher will be the cpm.